NIPA recently spoke with 2013BMC speaker Brian Burkhart, President, SquarePlanet, about his sessions, Establishing Your Own Brand and Creating a Presentation That Lasts.
Describe the topic you will speak about during NIPA’s 2013BMC.
Our "day job" is to help individuals and organizations powerfully communicate their most important messages. I will speak about the monumental difference between communicating WHAT we do versus WHY we do what we do. Additionally, I'll speak about the proper way to create and deliver our most important presentations.
How do you think your presentation will help TPA business owners who attend the 2013BMC?
What does it mean to build a successful business? The easy response, the one we all expect, is related to net profits, customer count and employee base. While all of these factors are absolutes and must be in place, a truly successful business is exemplified by the purpose it serves. My presentation is very revealing to even the most seasoned professional; this session will make you think about what you believe and how those beliefs impact every area of your business. We rarely stop to ponder exactly what it is that we believe and how those beliefs affect our businesses. I hope my session helps TPA business owners understand how to focus their beliefs to attract the best customers.
What do you think attendees will take away from each of your sessions?
Hopefully attendees will take away a whole bunch from my presentations, but, if I had to boil it down to a few things:
- The manner in which we typically communicate is incredibly important, and often, we get it very wrong.
- A road map to memorable communications exists; it's easy to follow and it makes a huge difference in all we do.
- An new approach that can help attract clients and make business owners excited about their business.
What is a cool concept or trend you’ve seen recently within the industry that business owners should pay attention to?
We've been doing a lot of work on purpose driven communications. Basically, it's an idea that has been around forever but is just now starting to take hold in corporate culture. This trend follows the concept of WHY over WHAT and HOW, it sounds simple, but it's definitely not easy! Business owners should pay attention because the largest, most well respected brands are warming to this trend but are slow to adopt. Business owners attending this conference are more nimble, more able to adjust and change ahead of the curve, a huge competitive advantage.
Learn more about NIPA's 2013BMC and register today!